Serhugh Group is one of the Seven Families of Neo-Europa and the undisputed architect of the city’s vertical dominance. Specializing in mega-structure design, corporate towers, and skyline engineering, Serhugh Group combines brutal scale with commercial elegance. If a building touches the clouds in Neo-Europa, odds are Serhugh built it—or advised on how it should rise.
Overview
- Founded: Pre-Unification (as a noble lineage)
- Corporate Evolution: Transitioned from ancestral builders to elite design and construction megacorp post-City Unification
- Headquarters: Serhugh Spire – one of the tallest structures in Neo-Europa
- Public Image: Sleek, prestigious, high-tech and hyper-commercial
- Known For: Massive towers, shimmering glass facades, city-scale projects, and advertisement-wrapped skyscrapers
Aesthetic & Design Philosophy
Serhugh structures are defined by:
- High-gloss glass and steel surfaces
- Embedded advertising systems covering entire facades
- Sharp geometric minimalism with towering silhouettes
- “Functional monumentalism” — each building is designed to convey strength, hierarchy, and commercial presence
Leadership
Orelian Clutine (CEO)
The reclusive CEO of Serhugh Group, Orelian prefers to operate behind the curtain. Few have seen him in public in decades. He is believed to retain absolute control over project approval and strategic direction, often communicating solely through internal proxies.
Julia Clutine (Public Face & Noble Representative)
- Title: Council Noble of Serhugh Group
- Known as an Urban Icon, Julia Clutine is the immaculately styled, media-savvy daughter of Orelian.
- She sits on the Council of Nobles, representing Serhugh’s interests in law, policy, and city-wide expansion.
- All of her public appearances are tightly choreographed to reflect Serhugh’s image: controlled, elegant, and elite.
Council Role
Serhugh Group maintains a seat on the Council of Nobles, with Julia Clutine as its representative.
As a Noble, she is flanked by:
- The Banner: Walter Berthout – A scion of the reconstituted Berthout family, Walter is known throughout Neo-Europa as “Dragonbeard” due to his phenomenal beard. He embodies the chivalric ideal: proud, principled, and immovable in public duty.
- The Dagger: Salvatore Mendez – A former assassin turned covert protector, Salvatore operates in the shadows. Ruthlessly efficient and deeply loyal to Julia, he is also her secret lover—a dangerous intimacy that, if revealed, could destabilize Serhugh’s image of control.
Serhugh often advocates for:
- High-density vertical housing initiatives
- Expansion of high-altitude corporate real estate
- Increased AI-driven zoning authority
Notable Projects
- Serhugh Spire – HQ of the Serhugh Group and one of the tallest structures in Neo-Europa. Its outer shell features a rotating grid of holo-ads and political campaigns.
- The Skygrid 77 Expansion – Multi-tiered vertical district completed in partnership with Rodenbex Industries.
- Crystal Verge Complex – A corporate temple/mall hybrid, located on the edge of the Gilded Core.
Public Reputation
Serhugh Group is respected for their ambition, feared for their influence, and criticized for their role in gentrification and vertical segregation. Many slum-born citizens call their towers “The Walls That Watch.”
Despite criticism, their structures remain icons—frequently used in media, government messaging, and VR tourism.